The Great Unboxing
We all know the best bit about any sale is receiving your long awaited delivery and the moments that follow as you excitedly unbox your new piece of furniture.
The Great Unboxing simply looks at this moment. Through a TV ad that highlights the excitement of opening the boxes though an enthusiastic dance. And series of print and catalogue shots that tell the story, and show the moment after the unboxing.
Shown across Europe.